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Entrepreneurship 101
Introduction
Course Overview
Course Structure
Chapter One: Introduction to Entrepreneurship and Selecting a Business
Chapter One Overview
Spotlight: Noah's Power Washing (4:02)
Lesson 1: Introduction to Entrepreneurship (2:54)
Lesson 2: Products and Service Businesses
Lesson 3: Ways to Come Up With Your Business Idea (7:08)
Lesson 4: Refining Your Business Idea (5:22)
Lesson 5: Selecting a Business Model (5:08)
Lesson 6: The Alphabet Test (4:31)
Lesson 7: Vetting Your Business
Lesson 8: Competition (9:10)
Lesson 9: Competitive Positioning (8:39)
Lesson 10: Presenting Your Business Idea to Class
Chapter One: Why This Matters
Chapter One: Spiritual Application #1 (2:35)
Chapter One: Spiritual Application #2 (4:47)
Chapter One: Spiritual Application #3 (10:35)
Chapter One: Resources and Activities (72:23)
Chapter Two: Designing Your Business and Preparing to Launch
Chapter Two Overview
Chapter Two: Getting Started by Designing Your Business
Lesson 1: Step 1 - Defining your Product or Service (8:53)
Lesson 2: Step 2 - Determine Costs (9:38)
Lesson 3: Economies of Scale (6:46)
Lesson 4: Step 3 - Determine Selling Price (17:03)
Lesson 5: Pricing Psychology (9:21)
Lesson 6: Step 4 - Calculate Profit
Lesson 7: Naming Your Business (12:30)
Lesson 8: Creating a Logo (29:13)
Lesson 9: The Psychology of Colors (5:07)
Lesson 10: Developing a Short Pitch
Lesson 11: Preparing to Launch Your Business & Minimum Viable Product (MVP) (6:06)
Lesson 12: Customer Communication (7:46)
Lesson 13: Big Bear Case Study (10:16)
Chapter Two: Why This Matters
Chapter Two: Spiritual Application #1 (7:53)
Chapter Two: Spiritual Application #2 (3:41)
Chapter Two: Resources and Activities (100:19)
Chapter Three: Marketing and Sales
Chapter Three Overview
Chapter Three: Introduction Video (4:09)
Lesson 1: Building a Sales Pitch (2:51)
Lesson 2: Elements of a Convincing Pitch (12:39)
Lesson 3: Incorporating Convincing Elements Into Your Pitch (3:39)
Lesson 4: Business Email Address
Lesson 5: Business Websites
Lesson 6: Copywriting Basics for Your Business Website
Lesson 7: Ten Commandments of Social Media (9:30)
Lesson 8: Power of Small Wins (6:15)
Lesson 9: Sales Project Overview and Step 1: Building a Lead List (5:24)
Lesson 10: Sales Project Step 2: Creating a Flyer (6:55)
Lesson 11: Sales Project Step 3: Creating a Process for Follow Ups (4:10)
Chapter Three: Why This Matters
Chapter Three: Spiritual Application #1 (7:04)
Chapter Three: Spiritual Application #2 (5:38)
Chapter Three: Spiritual Application #3 (13:04)
Chapter Three: Spiritual Application #4 (4:50)
Chapter Three: Resources and Activities (141:49)
Chapter Four: Tracking Your Business
Chapter Four Overview
Lesson 1: How to Grow: More, Better, New (7:25)
Lesson 2: Sales Funnel and Conversion Rate (7:48)
Lesson 3: Cost per Acquisition (CPA) (6:22)
Lesson 4: Split Testing (6:12)
Lesson 5: Income Statement Basics Part 1 (4:27)
Lesson 6: Income Statement Basics Part 2 (5:13)
Lesson 7: Suggested Reports (10:10)
Lesson 8: Trusting Your Instruments (9:32)
Chapter Four: Why This Matters
Chapter Four: Spiritual Application #1 (7:01)
Chapter Four: Spiritual Application #2 (2:44)
Chapter Four: Spiritual Application #3 (6:58)
Chapter Four: Resources and Activities (21:20)
Chapter Five: Profit Planning, Final Project, and National Pitch Competition
Chapter Five Overview
Lesson 1: Creating a Profit Plan and Business Intentions (7:12)
Lesson 2: Having a Buffer (16:27)
Lesson 3: The Importance of Giving Back (8:24)
Lesson 4: Practical Ways to Give Back (8:50)
Lesson 5: How Your Business Will Help Others
Lesson 6: Intro to Legal Considerations (6:41)
Lesson 7: Intro to Tax Considerations (4:15)
Lesson 8: Final Project (4:38)
Lesson 9: National Pitch Competition (9:12)
Fall 2023 National Pitch Competition Winner: Boat Buffers (2:55)
Spring 2024: National Pitch Competition Winner: Carefree Clipart (2:31)
Lesson 10: Video Basics (10:58)
Lesson 11: Intermediate Video Tips (17:50)
Lesson 12: Confidence When Pitching Your Business (6:51)
Chapter Five: Why This Matters
Chapter Five: Spiritual Application #1 (6:46)
Chapter Five: Spiritual Application #2 (3:22)
Chapter Five: Spiritual Application #3 (4:03)
Chapter Five: Spiritual Application #4 (6:15)
Chapter Five: Resources and Activities (60:43)
Lesson 6: Copywriting Basics for Your Business Website
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